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toggle navigation paul taylor portfolio about clients contact catch the eye. engage. persuade. twelve examples of my creative philosophy at work. bank-bots stroud & swindon cat(walk) & mouse sensuelle a world away gerbestone lodges the perplexed person ibm signs & portents bluemay no work for worms shamrock metamorphosis hilton international standing out printaids shakespeare's eyes folio press on your bike sustrans going further tarmac animal magic bristol zoo about me welcome to my online portfolio, and thanks for taking an interest in my work. my name is paul taylor and i am a creative professional with extensive experience in the advertising and design industries where i have worked as creative director , art director , graphic designer and copywriter . in addition to devising, writing and art directing many tv, press and direct mail campaigns (both b2b and b2c), i have acted as consultant to numerous businesses and organisations helping to develop their brands and raise their profiles through the design of their corporate identities , websites , printed communications and exhibitions . my client list (see below) includes businesses from most major sectors – financial, manufacturing, construction, technology, healthcare, food & drink, retail and leisure – as well as organisations from the charity sector. as my portfolio demonstrates, i produce attention-grabbing concepts , create stand-out designs and write highly persuasive, plain english copy . i also illustrate in a variety of styles in both traditional and digital media. if you need any (or all) of the above, call me. clients the following is a list of some of the many businesses and organisations i have produced work for over the past three decades charities • avon wildlife trust • clic • national trust • saferworld • sustrans/national cycle network • tree aid • wildfowl & wetlands trust • worcestershire wildlife trust • construction • barratt homes • beazer homes • bovis homes • carillion • lovell homes urban renewal • mabey group • tarmac • energy • bord na mona • british gas • sweb • financial • abbey life • birmingham midshires • fair investment company • lloyds bowmaker • lloyds tsb • natwest • stroud & swindon building society • food & drink • brains brewery • brooke bond • cadbury schweppes • lucas ingredients • merrydown • taunton cider • leisure & hospitality • bristol zoo • gerbestone manor • hilton international • longleat safari park • thistle hotels • wales tourist board • manufacturing • airsprung • bailey caravans • batricar • bluemay • de'longhi • fantasie • greenbarnes • husqvarna • inspec group • kemdent • manitou • mira • procter & gamble • saab • schwan stabilo • stihl • tuf • twose • vauxhall • publishing • dome publishing • financial times • haymarket media • investors chronicle • mirror group • retail • asda • calamander • cooperative group • debenhams • denners • sensuelle • services • alsters • amey • autoglass • christies • dtc • ocean home • printaids • tbi group • wellcare • technology • bistech • dun & bradstreet • ibm • lg • logitech • mccormack & dodge • rtz location ashton-under-hill, worcestershire call 01386 881590 / 07743925099 email [email protected] copyright © paul taylor 2017 bank-bots smashing targets without breaking the bank before this commercial, the society had never included television in their marketing mix, and overcoming their misgivings proved to be an uphill struggle. they eventually agreed to the proposal, but only on the proviso that i guaranteed the campaign would meet their ambitious targets for increased branch footfall and new product uptake. fingers firmly crossed, i assured them that it would. i initially presented their board with twelve very different scripts but convinced them to choose the one i believed to be the most persuasive: a short tale contrasting the growing impersonality of high street banks with the altogether friendlier face of a traditional building society. by the time i received final script approval there were only two weeks left until the first air date: fourteen days to shoot location footage, design and computer animate a pair of robots, record background music and vo, and edit the whole lot together. all on a shoestring. with the help of wordley productions, i managed to bring the job in on time and under budget. as for the client's 'impossible' targets... to their (and my) delight, the campaign exceeded them by over 300%. client: stroud & swindon building society category: tv campaign creative input: concept, scriptwriting, storyboarding & art direction close cat(walk) & mouse catching customers with fashionable fishnets six months before their launch, the owners of sensuelle – an online store selling exclusive french legwear – commissioned me to design the company's look from the ground up: everything from stationery and carrier bags to website and press ads. to her credit, my client decided from the outset against using a fashionable 'size zero' model: she wanted someone of more womanly proportions to promote her sophisticated product range. however, as we were to discover, leg models of that type are (excuse the pun) thin on the ground. fortunately, at the eleventh hour, following numerous casting sessions, we found our legs. just in time for the launch of a highly successful campaign in harpers & queen. client: sensuelle category: press campaign creative input: concept, copywriting, design, art direction & artwork close a world away responsive website for an exclusive hideaway deep in rural somerset with most businesses already having an online presence, much of my web-based work involves re-designing sites either to overhaul their look or to make them more accessible to the ever-growing list of devices on which they can be viewed. this, however, was a start-from-scratch job. my client wanted a brand-new website for his soon-to-be-available luxury lodges – and he wanted it pronto. with none of my preferred photographers available at such short notice, i grabbed my trusty nikon and spent the next three days shooting everything from kitchens and four-poster beds to boating couples and the occasional passing kingfisher. a day of retouching followed – the still-to-be-decorated lodge exteriors had to be 'painted' green – after which i was ready to begin coding. the resulting picture of rural tranquility belied the frenetic week of behind-the-scenes work that went into getting the site online, ready to take those all-important, start-of-season bookings. client: gerbestone lodges category: website design and photography creative input: concept, copywriting, design, photography & website build close the perplexed person a client-pleasing teaser the brief was to produce a press campaign aimed at persuading sme purchasing managers to let ibm guide them through the increasingly confusing world of business technology. i needed a proxy for the bewildered business person; someone lost in the labyrinthine land of computers. so who better than lewis carroll's alice? i slightly modified sir john teniel's famous illustrations to incorporate some anachronistic tech and added a touch of psychedelia to produce an eye-catching teaser campaign that proved enormously successful – the number of requests for consultations exceeded the client's expectations by more than double. client: ibm category: press campaign creative input: concept, copywriting, design & artwork close signs & portents enlivening a brand with some sophisticated quirkiness bluemay, a leading hi-tech plastic mouldings manufacturer, had been a client for more than ten years when they commissioned me to produce a range of promotional mailings to send out to prospective customers. the brief was to devise a theme that would be both memorable and unlike anything produced by their competitors. the key, it transpired, was in the company's location – an area that boasted more ufo sightings

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